The only way to make an NIL collective work is to tie it directly to the administration. NCAA guidance is very clear that certain kinds of institutional support are now ok.
For this to happen, the AD needs to make it a priority. To date, this has not happened.
The successful collectives around the country all have some things in common:
- Management staff with with direct ties to the athletics department (former AD's, deputy AD's, high-profile former players)... If Wyoming was serious about our collective, you'd see someone like Stark, Welniak, Blaylock, McKinney etc. step out of their current or recently retired roles to set up the collective.
- Buy-in from high profile athletics alumni, especially through participation on an "advisory board" or similar. Jordan Love has done this for Utah State, for example. This should have been job #1. An advisory board with Dave Walsh, Slater, Josh, Logan, Gipson, Leckner, Dembo, Josh Adams, Maldo or others should be in place. They don't even have to give money, though some certainly would. It's their prestige that is really valuable. Why this hasn't happened is a complete mystery.
- Contractual relationships with Learfield. Utah State was actually the first to get this done. Learfield controls all the game day signage and football and basketball broadcasts. The USU collective has a deal with them that provides them signage and advertising time. I believe this is provided for a very low or nominal cost, with the idea being that a successful collective will help create more successful teams, and more successful teams will draw more eyeballs to the advertising Learfield promotes and sells to their other clients.
- A contractual relationship with a significant, national 501c3 organization to make tax deductible gifts possible. The largest one in this space is called the BPS Foundation. It was established by a company called Blueprint Sports. Schools as diverse as Arizona, Penn State and some MW schools use this. They were established because of the IRS guidance that denied non-profit status for collectives. The typical arrangement is that a large-gift donor (anything greater than $1,000) can give tax free dollars to the BPS Foundation. BPS Foundation then pays the athletes directly at the direction of the individual collectives (for a small administrative fee, of course). It's like money laundering but legal, and very common.
Wyoming's collective has been set up to fail. The items I listed above are so simple that it's impossible to draw any other conclusion. That's the sad reality. Burman made very clear that he doesn't think NIL fits the Wyoming mindset, and also that he is concerned that collective fundraising could harm the prospects of the Cowboy Joe Club. Until we get a change at the top, we're stuck where we are.